#OptOutside

Keep close to Nature’s heart… and break clear away, once in awhile, and climb a mountain or spend a week in the woods. Wash your spirit clean.” –John Muir

Last year, REI Co-op decided that it was more important to encourage people to get outside than to get them into their stores on the notoriously infamous day known as “Black Friday.” They called their campaign #OptOutside.

Our society is so consumer-based. We grow up learning how to contribute to society. As adults, we work jobs to make money so we can pay for the essentials our society names as basic. Then we feel compelled to spend what we have left on the latest products showcased by slick commercials and billboard ads. And because we want to conserve as much of the little we have left, we seek out special deals, the pinnacle of which occurs on Black Friday.

The daily grind can really get to us at our core, causing us to sometimes forget to take time for what’s important in this season: living the life that’s all around us. That’s what REI Co-op is hoping for #OptOutside Friday. If everyone decided to put aside the buying frenzy for just one day and get outside, to “break clear away” and “wash [our] spirit[s] clean“, perhaps we may come away with a different idea of what the coming season really is about.

Where will you #OptOutside this Friday? Happy trails, wherever they may lead you.

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